With the advance of technology, new music platforms and music streaming services have emerged. This variety of ways to listen to music has attracted more and more users around the world, leaving the radio behind.
One of the main reasons for this is because it perfectly matches their music preferences.
In the UK, more than 40% of kids and young adults have stopped listening to the radio, meaning that the remaining radio users are older than 50 years old. In this article, we’ll explain to you the reasons why radio streaming services are gaining popularity among youngsters and how Streaming apps are leading the market.
Some Pros and Cons
Music platforms and music streaming services like YouTube, Spotify, Apple, and Amazon Music has an increasing audience thanks to their innovation and fresh new proposals. Due to this, the radio is losing ground making this invention of the modern era less used.
Another advantage is that the radio stations have had to force themselves to reinvent their content, changing conventional format and rules to play more modern songs. The most listened songs in these times simply are not suitable for most of the radio stations, another reason that adds to them losing listeners.
The New Era
Spotify has invested very well in its platform. It has more than 207 million active users every month and has allocated more than $500 million to new podcasts. This indicates that this platform came to replace the radio.
This same phenomenon has already affected large media that were thought to be “irreplaceable” such as television and movie theatres. More and more sponsors are disappearing from these screens to migrate to internet platforms.
However, not all is lost. Many radio stations have opened their Internet space with improved and varied programming, attracting new listeners and giving their long-time listeners more options.
The Radio’s Magic
Many think these platforms will replace traditional radio forever. But others suggest that they won´t. This is because turning on the radio and having a song play at random, bringing back wonderful spontaneous memories, is more valuable than have a pre-selected list to play. The radio is still magical.
It’s only a matter of time to know if radio will disappear. What we can be sure of is that digital platforms will continue to grow and gain new audiences, while the new generations continue to grow and change the game of consumption.